A research firm has escalated its sales estimates from 65 million to between 70 million and 75 million, mostly because of the recall of the Samsung Galaxy Note 7 and the dual-camera feature in the iPhone 7 Plus.
However, the analyst firm believes artificial scarcity explains carrier reports of sell-outs and strong consumer demand, with both factors “not entirely due to market demand.” KGI points to market share gains from carriers due to promotions inflating numbers, as well as a larger amount of launch countries spreading out stocks leading to depleted inventories world-wide.
Kuo points to low yields on the jet black casing, between 60 and 70 percent, as another reason for low stock of the desired iPhone 7 Plus. KGI is suggesting investors take profit now on near-term stock highs.
On Sept. 20, multiple South Korean analysts had a different viewpoint. In a combined report, Song Eun-jeong from Hi Investment & Securities believed that Apple can seize the top position in the premium smartphone market on the strength of the carrier promotions that KGI derided.
In the same report, IBK Investment & Securities analyst Lee Seung-woo revealed that South Korean suppliers had orders for components to build 80 to 85 million iPhone 7 units pre-launch, with an increase of 17 percent to 25 percent recently, pushing quantities over 100 million phones before the end of the year.
T-Mobile Chief Executive John Legere declared demand for the iPhone 7 a “phenomenon,” and said that preorders up to Sept. 12 had been “like four times bigger than the iPhone 6.”